WHY CHOOSE ULMER AUCTION SERVICE

Founded in 1978 by Randy Ulmer, Ulmer Auction Service has grown into one of the most respected and recognized auction companies in the Upper Midwest. What began as a small, family-operated business has evolved into a multi-state, multi-platform operation with a truly global buyer base—while remaining firmly rooted in the values it was built on.

Since its founding, Ulmer Auction Service has successfully sold equipment and assets to buyers in all 50 U.S. states and more than 20 countries worldwide. With a database of over 50,000 registered bidders, Ulmer Auction consistently delivers strong competition and true market value for every sale.

The company has conducted auctions and liquidations in over 20 states and has operated from three different auction locations, giving the team unmatched experience in managing on-site auctions, off-site sales, and large-scale dispersals.

Industry Expertise

Agriculture

Ulmer Auction Service specializes in the agricultural market, with deep roots in farming communities across the region. Every member of the sales team comes from a farming background, and many are still actively farming today. This firsthand experience allows the team to accurately represent equipment, understand seasonal timing, and communicate effectively with both buyers and sellers.

Construction & Heavy Equipment

Beyond agriculture, Ulmer Auction has extensive expertise in construction and heavy equipment. Team members have operated and managed heavy equipment at the highest levels, including company ownership and experience in military and commercial environments. This specialized knowledge ensures assets are marketed accurately and presented to the right buyer base.

Commercial Trucking & Transportation

Ulmer Auction also brings strong experience in the commercial trucking and transportation industry. The company specializes in trucks and trailers, with a deep understanding of specifications, regulations, and real-world operating requirements. Ownership and involvement in a freight business provides firsthand insight, allowing the team to represent and market trucking assets with confidence and credibility.

Technology & Market Reach

A key differentiator for Ulmer Auction Service is its commitment to maximizing exposure through technology. The company offers bidding across four major auction platforms:

• AuctionTime
• EquipmentFacts
• Proxibid
• NextLot

Ulmer Auction is the only auction company in the Upper Midwest capable of running three online bidding platforms simultaneously, ensuring maximum visibility, bidder competition, and value for high-quality assets.

Our Commitment

By combining nearly 50 years of experience, hands-on industry knowledge, and cutting-edge marketing technology, Ulmer Auction Service delivers results that go far beyond traditional auctions.

This approach is best summarized by the company's motto:

"Where Small Town Integrity Meets Global Opportunity."

Ulmer Auction Service is more than an auction company—it is a team of knowledgeable professionals committed to integrity, transparency, and delivering results for every customer.

Thank you for the opportunity to work with you. We look forward to partnering with you in 2026.

Leadership Overview

Randy Ulmer

Founder | Auctioneer

Randy Ulmer founded Ulmer Auction Service in December of 1978, building the company from the ground up with a strong commitment to integrity, hard work, and personalized service. As founder and auctioneer, Randy played a hands-on role in managing daily operations, leading auction events, and ensuring every sale ran smoothly and professionally.

Randy's deep experience, steady leadership, and passion for the auction industry laid the foundation for what Ulmer Auction has become today. His values continue to guide the company's culture and reputation nearly five decades later.

Brent Ulmer

Owner | Auctioneer

Brent Ulmer learned the auction business firsthand from his father, Randy Ulmer, growing up immersed in the industry. He is a graduate of the Worldwide College of Auctioneering in Mason City, Iowa, and the Advanced Auctioneer Academy in Phoenix, Arizona.

As Owner and President, Brent oversees all aspects of Ulmer Auction Service, including strategic planning, operations, financial management, marketing, and business development. As a lead auctioneer, he conducts auctions by engaging bidders, facilitating competitive bidding, and ensuring each sale is executed efficiently, legally, and professionally.

Brent is also deeply involved in maintaining client relationships, developing innovative marketing strategies, and ensuring compliance with all industry regulations. His leadership has been instrumental in expanding Ulmer Auction into a modern, multi-platform auction company with a national and international reach.